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  • Digital Marketing : Strategic Planning & Integration
    Digital Marketing : Strategic Planning & Integration

    An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics.Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok.A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet.The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone.Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

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  • Strategic Communication : Campaign Planning
    Strategic Communication : Campaign Planning

    Strategic Communication deals with the principles behind strategic communication planning.It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy.This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues.This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.

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  • Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
    Advertising Account Planning : Planning and Managing Strategic Communication Campaigns

    This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.With a world-renowned textbook author team, this 4th edition has been fully updated to include:Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to lifeA new chapter on International Advertising addressing the challenges of managing a global campaignPedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examplesNew and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analyticsProviding a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom.The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES.Online resources include PowerPoint slides and a test bank.

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  • Ongoing Crisis Communication : Planning, Managing, and Responding
    Ongoing Crisis Communication : Planning, Managing, and Responding

    Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines.A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation.The Sixth Edition includes new coverage of artificial intelligence and risk management, social media, resilience training for the community, and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

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  • Which professions match the following keywords: helping, technology, planning, traveling, inventing?

    Professions that match the keyword "helping" include social workers, nurses, and counselors. For "technology," professions such as software developers, IT specialists, and data analysts are a good fit. "Planning" can be associated with urban planners, event coordinators, and financial planners. "Traveling" is often linked to professions like flight attendants, travel agents, and tour guides. Lastly, "inventing" is commonly associated with engineers, scientists, and product designers.

  • What is the difference between spatial planning and spatial planning?

    Spatial planning and urban planning are closely related but have different focuses. Spatial planning is a broader concept that encompasses the organization and management of land use and resources at a regional, national, or even global scale. It involves the strategic allocation of land for various purposes such as housing, transportation, agriculture, and conservation. On the other hand, urban planning specifically deals with the development and organization of urban areas, including the design of infrastructure, public spaces, and buildings within cities and towns. While spatial planning considers a larger geographical area, urban planning is more focused on the specific needs and challenges of urban environments.

  • 'Career or family planning?'

    Both career and family planning are important aspects of life, and the decision between the two depends on individual priorities and circumstances. Some may prioritize building a successful career before starting a family, while others may choose to focus on starting a family and then balancing their career around it. It's important to consider both aspects and find a balance that works for you and your goals. Ultimately, it's a personal decision that should be made based on what will bring the most fulfillment and happiness in the long run.

  • Which professions require planning?

    Many professions require planning, including project management, event planning, architecture, engineering, urban planning, and education. In project management, professionals must create detailed plans to ensure that projects are completed on time and within budget. Event planners need to carefully plan every aspect of an event, from the venue to the catering to the entertainment. Architects and engineers must plan and design structures and systems that meet specific requirements and regulations. Urban planners work to develop and implement plans for the use of land and the growth of urban areas. Teachers and educators also require planning to create lesson plans and curriculum that meet the needs of their students.

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  • Integration of Process Planning and Scheduling : Approaches and Algorithms
    Integration of Process Planning and Scheduling : Approaches and Algorithms

    Both process planning and scheduling are very important functions of manufacturing, which affect together the cost to manufacture a product and the time to deliver it.This book contains various approaches proposed by researchers to integrate the process planning and scheduling functions of manufacturing under varying configurations of shops.It is useful for both beginners and advanced researchers to understand and formulate the Integration Process Planning and Scheduling (IPPS) problem effectively. Features Covers the basics of both process planning and scheduling Presents nonlinear approaches, closed-loop approaches, as well as distributed approaches Discuss the outfit of IPPS in Industry 4.0 paradigm Includes the benchmarking problems on IPPS Contains nature-algorithms and metaheuristics for performance measurements in IPPS Presents analysis of energy-efficient objective for sustainable manufacturing in IPPS

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  • 4G Wireless Communication Networks : Design Planning and Applications
    4G Wireless Communication Networks : Design Planning and Applications

    The revolution in wireless communication technology was initiated in the nineties leading to the development of new mobile communication systems including GSM, GPRS, EDGE, WCDMA, WLAN, HSDPA, WiMAX and recently LTE-Advanced.These technologies have revolutionized the way and manner modern communication is undertaken.The revolution is not only in network design but also in new devices, handsets and Internet enabled devices.It is impossible for these technologies to be created without the support of other fields such as advanced signal processing techniques including OFDM, MIMO, coding, voice, image and video compression.These developments have also created the migration in focus from fixed telephony to IP telephony with complimentary consequences in the use of social networking and online retail and sales.As welcome as the new developments are, the overwhelming depth of technical expertise required to understand and follow the progress in technology advancement makes it harder and harder for the telecommunication engineer to follow without a logical and detailed compendium of the major concepts leading to these advancements.This book is a detailed compendium of these major advancements focusing exclusively on the emerging broadband wireless communication technologies which support broadband wireless data rate transmissions.S everal applications of the wireless communication networks including health care, underground communication, biomedical and bio-telemetry systems are detailed in the book.Technical topics:• Cellular communication concepts• CDMA, WCDMA, WiMAX, LTE-Advanced and Zigbee• Fading, diffraction and propagation models• Block and error control coding in modern communication networks including msequences, OVSF, Gold and Golay codes• OFDM and MIMO• Multi-carrier and cooperative communication techniques• Applications of wireless communication networks• Optical networks• Electromagnetic interference

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  • Crisis Communication Planning and Strategies for Nonprofit Leaders
    Crisis Communication Planning and Strategies for Nonprofit Leaders

    Crisis Communication Planning and Strategies for Nonprofit Leaders examines the unique position of nonprofit organizations in an intersection of providing public services and also being a part of Emergency and crisis management practices. This text discusses the evolution of crisis communication planning, the unique position of nonprofit organizations and the crises they face, along with provision of conceptual and theoretical frameworks to generate effective crisis communication plans for nonprofit organizations to utilize within diverse crises.Through the use of innovative real-life case studies investigating the impact of crisis communication plans, this book provides the foundational knowledge of crisis communication planning, theoretically supported strategies, crisis typology and planning resources.Each chapter focuses on critical strategic planning concepts and includes a summary of key points, discussion questions and additional resources for each concept.With this text, nonprofit organizations will be able to strategically plan for organization-specific and emergency management related crises, develop effective crisis communication plans, garner internal and external support and generate assessment strategies to maintain the relevancy of these plans within their future endeavors. Crisis Communication Planning and Strategies for Nonprofit Leaders offers a new and insightful approach to crisis communication planning to assist nonprofit organizations that are called upon to fulfill a variety of community needs, such as sheltering, food distribution, relief funding, family reunification services, volunteer mobilization and much more.It is an essential resource for nonprofit organizations.

    Price: 45.99 £ | Shipping*: 0.00 £
  • Fashion and Environmental Sustainability : Entrepreneurship, Innovation and Technology
    Fashion and Environmental Sustainability : Entrepreneurship, Innovation and Technology

    The wide range of topics that the book covers are organised into sections reflecting a cradle to grave view of how entrepreneurial, innovative, and tech-savvy approaches can advance environmental sustainability in the fashion sector.These sections include: sustainable materials; innovation in design, range planning and product development; sustainable innovations in fashion supply chains; sustainable innovations in fashion retail and marketing; sustainable alternatives for end-of-life and circular economy initiatives; and more sustainable alternative fashion business models.

    Price: 90.50 £ | Shipping*: 0.00 £
  • What is price planning?

    Price planning is the process of determining the optimal pricing strategy for a product or service. It involves analyzing market conditions, competition, and consumer behavior to set a price that maximizes revenue and profitability. Price planning also involves considering factors such as production costs, distribution channels, and promotional strategies to ensure that the chosen price is aligned with the overall business objectives. Effective price planning is essential for a company to remain competitive and achieve its financial goals.

  • What is the difference between quantitative workforce planning and qualitative workforce planning?

    Quantitative workforce planning involves using data and metrics to analyze workforce needs, such as forecasting future staffing requirements based on historical trends and projections. This approach focuses on numbers and statistical analysis to make informed decisions about workforce planning. On the other hand, qualitative workforce planning involves a more subjective analysis that considers factors such as employee skills, attitudes, and behaviors. This approach relies on gathering insights through interviews, surveys, and observations to understand the human aspect of workforce planning. Ultimately, combining both quantitative and qualitative approaches can provide a more comprehensive and effective workforce planning strategy.

  • Which profession involves planning things?

    One profession that involves planning things is event planning. Event planners are responsible for organizing and coordinating all aspects of an event, including logistics, scheduling, and budgeting. They work closely with clients to understand their needs and preferences, and then create a detailed plan to ensure the event runs smoothly. Effective planning is essential for the success of any event, making event planning a crucial profession for bringing people together and creating memorable experiences.

  • What is your family planning?

    As an AI, I do not have a family or the ability to plan for one. My purpose is to assist and provide information to users like you. If you have any specific questions or need help with family planning, feel free to ask!

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